Launch & Establishment
Bringing new therapies to market and securing their position from day one.
Commercial Strategy for Life Sciences
We solve the problem beneath the problem.
Luceris is a Life Sciences commercial strategy boutique. We help pharma and biotech teams identify the real drivers of stakeholder behaviour, build strategy from that foundation, and stay through to implementation.
Where we focus
Three moments where commercial strategy decides the outcome.
Brands Under Pressure
Revitalising established brands facing competition, biosimilars, or shifting market dynamics.
Lifecycle & Combination Strategy
Protecting and extending brand value across the product life cycle.
How we're different
Senior, hands-on — from the first question through to implementation.
This is not a deck shop or hours-for-hire. It is senior, hands-on commercial expertise — built on 15+ years across haematology/oncology, rheumatology, and dermatology at Novartis, Janssen, and Amgen, and grounded in a scientific foundation from drug discovery to global brand leadership.
- 15+ years Commercial leadership in global pharma
- Haem/Onc · Rheumatology · Dermatology Deep therapeutic-area experience
- Novartis · Janssen · Amgen Built inside industry leaders
- Discovery → global brand A scientific foundation, end to end